During many of the conversations that I have with business owners, I hear some variation of the following:
"We're getting away from print advertising and focusing more on the internet."
I usually try to understand more by asking:
"How do you mean?"
While the grammar may be a bit suspect, this question serves the purpose of getting a clarified answer much better than the typical, "What do you mean?"
"We are spending money on an SEO and SEM campaign so ...
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